Thought leaders in business-relevant scientific sales research
The European Academic Sales Board (EURASB) is an independent and scientific network of professors who are acknowledged for their leading role and innovative work within the field - or adjacent - of professional selling and sales management. Our mission is to continuously challenge and develop the sales and sales leadership discipline with the latest scientifc knowledge state-of-the-art insights and spark new ideas via (executive) educational programs on an academic level.
VUCA Sales Environment
We live in a volatile world with growing uncertainty, complexity, and ambiguity (VUCA) in our decision-making environments. Also technology changes the world we live in at a lightning pace. These consequences are far reaching for sales professionals and sales leaders.
To be succesful in this VUCA world and make business impact it is crucial that a sales force is innovative as well as competent, and challenges customers successfully. This requires more than (substantive) product knowledge and a good relationship with the customer.
Share knowledge and spark ideas for next-level sales organisations
A sales force should think ahead, have an entrepreneurial mindset, co-create value, and advise customers on a more strategic level. As a knowledge broker they should be leading with insights and offering customers an innovative vision, while mapping opportunities and challenges of which the customer did not even know they existed.
For leading this change it has proved essential to continuously develop knowledge, unlock talent, and create a growth mindset within the professional domain of strategic account management and sales leadership.
This is where the European Academic Sales Board (EURASB) translates the latest scientific insights on account management and sales leadership into actionable, real-world skills to accelerate organisations in their transition towards commercial excellence and future leadership.
Leading academic network for
state-of-the-art sales insights
The EURASB members are experts in their field (e.g. sales management, psychology, leadership, marketing, innovation, procurement) and are scientifically connected to top rated universities across Europe. Making this board recognised within Europe as the leading scientific network contributing to thought leadership and next-level sales education.
The EURASB is affiliated with the European Institute for Sales (EURIS).
European Academic Sales Board Members
